It's that time of year again. For many, the new year sparks reflection, but businesses tend to look forward to predictions. You won’t have to go far to find many industry hot takes on what the biggest trends for the year will be and just about every list will have artificial intelligence near the top. Whether you are an AI optimist or pessimist you can’t say it won’t be a big part of the conversation on how businesses can stay competitive in the year to come. But businesses need to be more than just competitive to succeed. They also need to be secure. They need to protect their IP, their data, their infrastructure and by extension, their customers.
90% of all cyber-attacks begin with phishing and no entity or industry is immune. Recent attacks span Loan Depot, the British Library, the Ukraine and U.S. Infrastructure – hackers never seem to sleep. But what if the cybercriminal didn’t need sleep at all? Enter Generative AI. GAI tools have been shown to greatly impact the success rate of phishing attempts as they can be used to create more advanced phishing attacks or unauthorized access attempts. These AI-generated attacks can increase the volume of attacks, acting around the clock, and can help cybercriminals evade traditional defenses. But, most alarmingly, it can bring a level of sophistication and targeting to phishing attacks we haven’t seen before.
So how can businesses stay ahead of these advanced threats and prepare themselves for the considerations of the AI Age? By implementing effective cybersecurity strategies as well as selecting the right solutions and partners for their needs.
Strengthening your defenses against Generative AI threats necessitates a multi-tiered approach that can include:
Strong identity governance principles form the bedrock of a robust defense against evolving cyber threats. To better protect against continuously evolving cyber-attacks focus on:
In the face of the evolving threat landscape, it's critical that your IGA partner incorporates adaptive tools, particularly machine learning capabilities, into their solutions. The rapid increase in malicious phishing emails underscores the urgency. AI technology enables threat actors to increase the speed and variation of their attacks, amplifying the probability of success. Cybercriminals leverage GAI tools to create convincing and targeted phishing messages that can lead to substantial financial losses and security breaches.
Integrating machine learning into Identity Governance and Administration (IGA) solutions is crucial for several reasons:
Businesses should prioritize partners who embrace these adaptive tools and advanced technologies to stay ahead of evolving threats.
At Clarity, we integrate deep machine learning and leverage rich data for more effective threat detection, adaptive access controls, and overall security enhancement. We are focused on helping our customers stay ahead of emerging cybersecurity challenges by harnessing the power of machine learning solutions to better safeguard identities and access privileges.
GAI's integration into cyber threats, particularly in phishing attacks, necessitates a comprehensive defense strategy. By adopting advanced IGA strategies informed by comprehensive data, organizations can navigate the evolving threat landscape more effectively. Choosing Clarity ensures you have a partner that prioritizes adaptive tools that leverage machine learning for a proactive defense against the evolving risks posed by GAI, safeguarding identities and protecting against the most sophisticated cyber threats.